H. Moser & Cie. Endeavour Centre Seconds Concept Purple Enamel – Ref. 1201-1200

The H. Moser & Cie. Endeavour Centre Seconds Concept Purple Enamel is a stunning example of independent Swiss watchmaking where restraint and craftsmanship take center stage. Reference number 1201-1200 combines Moser's signature minimalist aesthetic with the centuries-old art of Grand Feu enamelling, resulting in a timepiece that feels more like wearable art than a conventional luxury watch.

The 40mm stainless steel case houses an extraordinary Purple Haze Grand Feu enamel dial, created from layers of finely crushed enamel applied over a white gold base and fired at extremely high temperatures. The result is a rich, dimensional purple surface with a beautiful fumé effect that changes dramatically with the light. True to Moser's Concept philosophy, the dial is intentionally stripped down, allowing the craftsmanship of the enamel to take center stage without unnecessary branding or hour markers.

The minimalist display features elegant leaf-shaped hour and minute hands paired with a contrasting purple central seconds hand. With no date window, indices, or traditional dial branding, the watch embraces the purest possible expression of time: hours, minutes, and seconds. The result is incredibly clean and unmistakably Moser.

Powering the watch is the H. Moser & Cie. Manufacture HMC 201, an automatic movement featuring Moser's innovative Straumann double hairspring. Operating at 21,600 vibrations per hour, the movement provides an impressive 72-hour power reserve and features a bidirectional automatic winding system. Through the sapphire exhibition caseback, collectors can admire the movement's anthracite finishing, Moser double stripes, partially skeletonized bridges, and 18-carat gold openworked rotor.

Completing the watch is a hand-stitched purple kudu leather strap, perfectly matched to the Purple Haze dial, along with a stainless steel pin buckle. With its understated 40mm proportions and distinctive purple aesthetic, the Moser 1201-1200, is an exceptional choice for the collector who wants something truly different from the typical luxury sports watch.

Specifications

• Brand: H. Moser & Cie.

• Model: Endeavour Centre Seconds Concept Purple Enamel

• Reference: 1201-1200

• Year: 2026

• Case Size: 40mm

• Case Material: Stainless Steel

• Dial: Purple Haze Grand Feu Enamel

• Dial Base: White Gold

• Movement: H. Moser & Cie. Manufacture Caliber HMC 201

• Frequency: 21,600 vph / 3Hz

• Power Reserve: Approximately 72 Hours

• Rotor: Openworked 18K Gold

• Functions: Hours, Minutes & Centre Seconds

• Strap: Purple Kudu Leather

• Buckle: Stainless Steel Pin Buckle

• Water Resistance: 30 Meters / 3 ATM

• Caseback: Sapphire Exhibition Caseback

MSRP: $33,700 + VAT

This piece presents in brand new condition and is less than 2 month old.

It comes as a full set including: Outer/Inner Box, Hang Tag, Cleaning Cloth, Warranty Card, Virtual manual card.

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